Evolution of the Reward club
From the Vibe experience to the Klarna Rewards Club.
The vibe experience was the reward program of Klarna where users got rewarded from shopping with us.
Redesigning the Vibe home, recently renamed Klarna Rewards Club, was my main challenge. Starting from
the beginning, changing the rules of the program, making it clearer with a more seamless user experience.
The program reward all Klarna users for any meaningful interaction they have with Klarna in a fun, engaging
and frequent way at every stage of their journey, while operating in a financially sustainable way.
Get rewarded.
Users wants to be rewarded with valuable rewards for using Klarna, they also want to be acknowledged
for their loyalty with Klarna in a personalized way. Once they reach 500 points they can receive a
gift card/voucher/discount from a value of $5.
Missions.
Missions are small tasks that users can perform to earn points. They allow users to explore a set of
features, discover, explore and create habits that will make them stick longer in the app. And at the
same time allow teams at Klarna to have a better visibility for their features. I took the lead role
and ensured a consistent experience across the different missions, working tightly with stakeholders
of the concerned teams, aligning on the vision and requirements of my team. We aim at making it easy
for any team to award points for any use case in an autonomous and easy way. We ensure that consumers
get relevant point incentives across the entire Klarna ecosystem in a visually consistent way, which
generates measurable value for Klarna.
Missions have had a very significant impact on all incentivised actions,
sometimes increasing by almost 4 times the team's KPIs.
Becoming more and more attractive to various teams within Klarna and interested to
increase their own KPI, many teams reached out to have their features displayed as missions.
